Animated Explainer Videos for Businesses, Charities & NGOs
Explainer videos help brands explain complex products, offerings, and concepts clearly.
If your service, mission, or product is hard to explain in words alone, an animated explainer video can do the heavy lifting. Whether you’re explaining a service, raising awareness, onboarding supporters or customers, or improving website conversions, explainer videos take your potential customers, clients, or donors to the point where they "get it".
Why Explainer Videos Work
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Explain your service clearly in under two minutes
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Keep visitors engaged longer on your website
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Build trust with clear, professional presentation
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Improve conversion rates on key pages
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Reduce repetitive sales and support questions
Naked Insurance
Understanding Excess Explainer Video
Animated Explainer Video Uses
Website homepage explainer videos
Service or product explanation videos
Customer or donor onboarding videos
Internal processes or training videos
Social media or paid advertising videos
How the Explainer Video Process Works
Step 1
Discovery
We clarify your message, audience, and goal for the video, defining the full scope.
Step 5
Animation
We animate the assets.
Step 2
Script
A clear, jargon-free script written specifically for your business.
Step 6
Audio
Professional voice-over and a music track to enhance your visuals.
Step 3
Storyboard
We provide a storyboard so you can see the full flow before we animate.
Step 7
Final Delivery
Final video is delivered, ready to use.
Step 4
Asset Creation
We create the designs, graphics, characters and other visual assets to be animated.
Step 8
Cut-downs and Resizing
Need a shorter version of the same video or re-sized for different aspect ratios? We'll create cutdowns and aspect ratio variations as needed.
Reviews and Changes
Throughout the process, we'll work closely with you to provide regular review builds, and each step will be signed off before we move onto the next one.
Frequently Asked Questions
What is an explainer video?
An explainer video is a short, focused video designed to explain a service, product, or process in a simple and engaging way. These videos are commonly used on homepages, service pages, landing pages, and social platforms. For businesses, explainer videos are especially effective at simplifying complex products, technologies or services, bulding trust, and improving awareness or engagement.
Can the video be used on social media?
Yes. Videos can be formatted for websites, social platforms, and ads.
How much does an animated explainer video cost?
Explainer video pricing depends on length, complexity, and production requirements. Projects start from £1,000, with a clear quote provided before work begins.
Where should an explainer video be used on a website?
Explainer videos are commonly placed on homepages, service pages, and landing pages where visitors need a clear explanation before taking action.
How long does it take to produce an explainer video?
Most explainer videos are completed within 2–4 weeks, depending on length, revisions, and approval timelines.
Can the explainer video be updated later?
Yes. Videos can be updated or revised in the future if your services or messaging change. Just reach out to us for a quote when you'd like yours updated.
What do you need from us to get started?
Typically, a short discovery call and basic information about your service are enough to begin the process.
How long should an explainer video be?
Most explainer videos perform best between 60 and 120 seconds.
Do you work with Isle of Man businesses only?
We're based on the Isle of Man but work with companies and brands around the world.
Do explainer videos help with website conversions?
Explainer videos help visitors understand what you do more quickly, which often leads to longer time on page and higher enquiry rates on key website pages.
Can you help write the script for the explainer video?
Yes. Script writing is included as part of the explainer video process to ensure the message is clear, concise, and aligned with your business goals.
What style of explainer videos do you produce?
We specialize in animated explainer videos. Our videos are produced in a clean, professional style focused on clarity and ease of understanding.
Do you provide filming services?
We do not provide filming services, but we can use stock footage or footage you provide.